Maven Strategies partnered with Justice Riggs from day one, playing a central role in every aspect of her campaign. We crafted a flexible brand and logo that evolved seamlessly when she transitioned from the Court of Appeals to the Supreme Court. To resonate with voters, we developed a values-centered message that primarily focused on the importance of protecting individual rights. This message aligned with voters’ concerns and reinforced her qualifications as a civil rights attorney and judge. Additionally, Maven oversaw her fundraising and email program in-house, ensuring a cohesive narrative across platforms, while working with vendors to produce an effective direct voter communications plan that integrated direct mail, television and digital advertising. Maven coordinated with state and national organizations to amplify support for her campaign. Recognizing the unique challenges of this cycle, we worked to identify and target the right voter universe, particularly in the primary, ensuring resources were deployed strategically to maximize impact. We also led the hiring process for the consultant team and pushed them to think creatively, ensuring the campaign reached voters and donors effectively. These efforts helped raise millions of dollars and provided the resources necessary to execute a successful statewide campaign.