Maven Strategies partnered with Willie Rowe to build a strong campaign from the ground up. We developed a cohesive brand identity with a professional logo, website, and key assets to establish credibility and trust. Through email fundraising, call time management, and events, we raised the resources needed to maximize direct voter contact. In the primary, we targeted infrequent voters using direct mail, radio, and digital outreach, emphasizing endorsements and a message centered on safety, integrity, and transparency. For the general election, we shifted strategy to focus on moderate voters, highlighting Rowe’s leadership and ability to address crime effectively.